NINE SIX THREE

PORSCHE

PROJECT OVERVIEW

THE CONCEPT

Crafting this concept video was a journey through the cosmos, blending the elegance of motion and the allure of technology. Set against the vast expanse of space, our reflective protagonist, embodying grace and fluidity, moves among the celestial bodies, her movements mirroring the sleek, dynamic lines of the Taycan. This visual ballet, a dance between the human form and machine, highlights the seamless fusion of form and function that the Taycan represents. As the tempo escalates, so does the synergy between our dancer and the vehicle, culminating in a breathtaking crescendo where she leaves behind a trail of particles, echoing the Taycan’s electrifying performance and pioneering spirit. This concept piece is not just a portrayal of speed and beauty but an ode to the harmony between humanity and the forward thrust of technology.

THE CHALLENGE


This was an exhilarating challenge, blending the realms of CG artistry with the elegance of dance and the power of automotive design. Our vision was to synchronize the slow, graceful movements of a woman dancing through the cosmos with the dynamic lines and speed of the Taycan. Animating our dancer to embody both the human form and the fluidity of her movements, while keeping pace with the accelerating Taycan, posed a unique set of challenges. The climax, where she leaves behind a trail of particles, symbolizes the fusion of human grace with the forward thrust of technology, encapsulating the essence of the Taycan’s electrifying performance.

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