NINE SIX THREE

BVGLARI

PROJECT OVERVIEW

THE CONCEPT


In this captivating concept video for BVLGARI, we explore the ethereal transformation of a stone woman, symbolizing the timeless beauty and resilience of nature, as she comes to life through the mesmerizing sweep of gold jewelry. Each piece embodies the fusion of art and alchemy, tracing paths across her form. This visual symphony not only showcases BVLGARI’s exquisite craftsmanship but also narrates a tale of awakening and transcendence, where the immutable and the ephemeral dance in harmony. Join us on a journey where the elements of the earth rise to adorn the modern goddess, celebrating the brand’s legacy of elegance, innovation, and the art of storytelling through precious metals and gems.

THE CHALLENGE


Crafting this video posed an exciting challenge. The centerpiece of our creation, a stone woman awakening to the embrace of gold, required meticulous attention to the qualities of her movement. We employed advanced particle growth simulations to emulate the organic flow of gold across her form, akin to a river, animating her from stasis to splendor. The slow, dance-like movements added a layer of complexity, demanding precise synchronization between animation and simulation to ensure fluidity and grace. The video culminates in a breathtaking climax, where the woman’s transformation into a radiant golden figure engulfed in a burst of gold flakes.

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