VAIO
CAMPAIGN OVERVIEW
OUR CHALLENGE
OUR SOLUTION
Our aim was to weave a narrative that spoke directly to the hearts of professionals and creatives, emphasizing that VAIO is more than just a laptop; it’s a beacon of innovation and aesthetic elegance. By leveraging beautiofully designed and executed CG, we brought to life the essence of VAIO in a way that captivates and resonates with an audience that values both functionality and style, redefining the VAIO experience in the digital age.
REACH & ENGAGEMENT
With Vaio we not only made a tremendous amount of video and still imagery, but we strategically pushed this content out to targeted media platforms to reach our niche demographic where they were. In total we reached a cumulative audience of 225 million people. The laptops received glowing reviews from Yahoo News, Associated Press, Tom’s Guide, and Digital Trends, just to name a few. Our videos were aired on over 350 media outlets and 940 broadcasts of local news.
MEMORABLE IMPRESSIONS
Our tentpole pieces for Vaio leaned into sleek, elemental world-building. They created visual connections with an otherworldly dimension and give the overall impression of Vaio as a force of nature.
SOCIAL
Beyond the tentpole content, we created life-style images, product shots, and viral capable memes to keep our social media channels active and engaged.
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