GATEWAY
CAMPAIGN OVERVIEW
THE CHALLENGE
It was time for a pivotal shift in the communication strategy for Gateway Computers. We needed to step into the digital arena with content that was not just fun and engaging but also communicated reliability and competence. It needed to be a fresh voice that embodied the classic Gateway Cow identity while captivating and engaging the Millennials who have nostalgia for the Gateway brand.
THE SOLUTION
While Millennials were teenagers when Gateway firs thit the market, now they are parents. We centered our message around the famous Gateway cow’s relationship with her daughter, giving us a heartfelt resonance. The cows are rendered with a realistic yet accessible aesthetic.
REACH & ENGAGEMENT
In 2022, we brought our work for Gateway to the world in a big way. Our videos reached an incredible 26.5 million households. And we didn’t stop there. We then caught the eyes of approximately 140 million people, giving Gateway their biggest reach in over a decade. We’re not just about numbers; we’re about leaving an impression, and we delivered there as well with an extremely strong 27 million unique impressions and 21 million video views on YouTube and social media. This was huge for them and their business and we are super proud to have helped Gateway rock it in 2022.
MEMORABLE IMPRESSIONS
For each season we created a tentpole piece of content that was blasted out on social and local television. They also played in Walmart stores nationwide. These memorable and loveable characters create an emotional connection to the Gateway brand.
SOCIAL
Beyond the tentpole content, we created life-style images, product shots, and viral capable memes to keep our social media channels active and engaged.
CHECK OUT SOME MORE WORK ↓↓↓